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Tarshi McCoy of New Bern, North Carolina has been selected as Craven County’s New Bern Riverfront Convention Center Director. McCoy most recently served as the Executive Director of the Craven County Tourism Development Authority and she was a former nine year employee of the New Bern Riverfront Convention Center in the role of Tourism and Sales Service Executive. McCoy also served as the Director of Sales & Services for the Pitt County Convention & Visitors Bureau, as Director of Sales & Catering for DoubleTree by Hilton New Bern - Riverfront, and as Director of Sales & Marketing for Hampton Inn New Bern.
McCoy has over 25 years of experience in the hospitality industry and she holds the Certified Meeting Professional designation from the Events Industry Council and Meeting Professionals International, the Certified Hospitality Sales Professional designation from the American Hotel & Lodging Educational Institute and she has a Travel Marketing Professional designation from the Southeastern Tourism Society. McCoy earned a Bachelor of Science Degree in Business Administration with a focus on Management and Organization Development from Mount Olive College.
“We are very excited to have Tarshi back as a member of Team Craven just in time to assist with the reopening of Craven County’s New Bern Riverfront Convention Center. Tarshi’s sales and marketing experience will be a great combination to add to the excellent event planning and operations skills the convention center staff already have,” stated Jack B. Veit, III, Craven County Manager.
McCoy was selected from a competitive applicant pool and began working with Craven County on September 30, 2019.
The Convention Center Director is responsible for developing strategic plans and long range goals for the New Bern Riverfront Convention Center that strengthen the overall travel and tourism industry in Craven County. The Convention Center Director is also markets and promotes the Convention Center to maximize utilization to enhance revenue.